Pascal Balthrop
Web developer and designer
81 Third Place · Brooklyn, NY, 11231
917-399-7566 · pascal@pascal.com
I’m not presently looking for work,
but keep me on file!
About me
I’m a frontend web developer with a focus on user interface design and development. I love to drive projects from concept to completion, and I’m passionate about building beautiful, intuitive, and functional user experiences.
I strive to understand the needs of the end user and let empathy guide my design and development. I’m a strong believer in the power of user research, learning by doing, and continuous iteration.
I enjoy taking on larger problems and breaking them down into smaller ones, separating and simplifying responsibilities, and translating those ideas into a modular component architecture to build scalable and maintainable applications.
Skills
Javascript, Typescript, CSS, Sass/Less, SVG, React, Redux, SvelteKit, Node, UI testing, workflow automation, accessibility, responsive design, user interface design, copy-writing, illustration
Recent experience
Coast · April 2024 to present
- Just joined Coast. Excited to be working with this team!
Vendasta · April 2023 to March 2023
- Joined the Vendasta team after the acquisition of Broadly, my previous employer.
- Continued to develop and maintain the Broadly suite of applications, now under the Vendasta umbrella.
- Ramped up on a new-to-me tech stack (Angular) in order to contribute to Vendasta’s core product.
- Assisted several teams to fine-tune the user interface for various Vendasta products and features: an embedded AI webchat, and in-app inbox messaging system, an embedded review stream carousel, and more.
- Provided mentorship and pair programming opportunities for junior developers, helping to develop their skills in Javascript, CSS, and user interface design.
Past experience
Broadly · February 2019 to April 2023 ·
- Implemented a design system of modular React components to power a suite of desktop and mobile applications to help small businesses manage their customers, garner positive reviews, and generate new business.
- Developed a server-rendered invoicing application in SvelteKit, allowing end customers to quickly pay an invoice without having to download a large Javascript bundle.
- Conducted unit and integration testing to ensure code quality and prevent functional and visual regressions.
about.me · 2010 to 2019 ·
Developed a platform for users to create a personal profile page, allowing them to share their interests, skills, and accomplishments with others. Acquired by Broadly in February 2019.
More past experience
Sphere · 2008 to 2010
Worked on various javascript-based interfaces and delivery mechanisms for this related-content platform.
Freelance · 2001 to 2008
Designed and developed websites and web application prototypes for various freelance clients, including the companion website for Al Gore’s book, An Inconvenient Truth, and several NYC-based photographers, artists, and design agencies.
Sapient · 1999 to 2001
Worked with multidisciplinary teams to develop web applications for various Fortune 500 clients.
Adjacency · 1996 to 1999
Worked as a lead frontend developer on websites for several high-profile clients, including Apple, Adobe, Land Rover, Motorola, Rollerblade, Specialized, Patagonia, and others. At Apple, I worked on-site to help develop the original Apple Store. Along with two of my Adjacency colleagues, I co-authored Creating Killer Interactive Websites (Hayden Books, 1997). I’m still riding the Specialized bike I got as part of our “cool stuff clause.”
Woodland Marketing · 1995 to 1996
Worked on print and web materials for Kraft Foods and Oscar Mayer. Created an animated character called the World Wide Weiner. Never got to drive the Weinermobile, though.
Kinkos · 1993 to 1995
Making copies, designing resumes.
Oh god, I’m right back where I started.
Education · 1990 to 1993
Studied Graphic Communication at the University of Southern Mississippi. Studied English at the University of Wales, Swansea.
Seeking a new opportunity
I’m looking for a challenging role where I can join or help grow a small team of designers and developers to build something great, at a remote-friendly company that values collaboration, creativity, and craftsmanship.
Think you might have the job for me? Let me know!